Here’s how to move forward when a top candidate rejects your offer:

Revisit your interviewing process, as a company. If a candidate rejects your offer, it can be because they had a bad experience. To figure out what went wrong…review the structure of the interview process with key stakeholders. That way, everyone is on the same page when it comes to interviewing candidates.

Determine if you have an employer branding issue. Poor employer branding is another reason a candidate might reject your offer. If your company brand feels stale and unappealing, why would a candidate accept the job? To address this, ensure you have a powerful social media presence, an updated website, and consistent media coverage. This will provide the “wow factor” for a candidate from the very beginning.

Finally, to prevent rejected offers, here are some topics to cover:

1) Know your company’s history and be able to articulate your value proposition.

2) Find out what type of company culture the candidate wants and talk about it.

3) Be prepared to discuss the compensation range and benefits.

It’s also a great opportunity to promote advantages of working at your company.

“To ensure you’re interviewing top talent…strongly consider partnering with a recruiter to find A Players that will move your organization forward.”

Simone Mazzeo, MRI Network

While a rejected job offer can throw a damper on an open position, it presents an opportunity to review your interview process that in turn will lessen the chances of an offer rejection in the future.