STAR Update – April 2021 “A Beginner’s Guide to Employer Branding”

A Beginner’s Guide to Employer Branding By Jessica Hollander-Torres When consultant Simon Barrow introduced the term “employer brand” in 1990, many HR and communications professionals dismissed it as another marketing buzzword. In fact, it wasn’t until a few years later — when job boards went virtual — that the term received widespread attention. Almost overnight,… Read more »